Strategic Marketing Guru Bruce W. Simpson Joins Sinofresh Healthcare Products Inc. Advisory Team As Product Re-Launch Continues To Progress
Mr. Simpson states, "Having spent over 35 years in the pharmaceutical industry specializing in respiratory therapeutics I am happy to be associated with Sinofresh Healthcare Products, Inc., because of the unique and highly effective products that they offer to sinusitis and respiratory sufferers

VENICE, FL, April 19, 2010 /24-7PressRelease/ -- SinoFresh Healthcare Products Inc.("SinoFresh"), announced that veteran strategic marketing expert Bruce W. Simpson has joined its Senior Advisory Group. Mr. Simpson will provide guidance and strategic direction as SinoFresh continues the relaunch of SinoFresh Nasal Spray and readies a series of follow-on products for commercial launch.

Mr. Simpson is currently the President and CEO of B.W. Simpson & Associates, a consulting company that advises on OTC and prescription drug products, particularly focused on emerging pharmaceuticals companies. Mr Simpson has a long and successful history of taking new products from launch to market success as well as re-positioning and relaunching marketed products in the marketplace..

Prior to founding his own healthcare-consulting firm, Mr. Simpson served a term as President of Genpharm, Inc., a division of E. Merck. President & CEO of Medeva Pharmaceuticals. He has been affiliated with the American Academy of Allergy and is a former Director of Draxis Health Inc., Bradley Pharmaceuticals and Adams Laboratories, originators of the Mucinex product line.

David R. Olund, President of SinoFresh states, "As we look to the future and continue the market reintroduction of SinoFresh Homeopathic Antiseptic Nasal Spray as well as further product line additions in the coming months, we are very fortunate to have Bruce working with our team. During this important growth period, Bruce's significant knowledge of our current and planned products and unmatched strategic marketing expertise in the respiratory and sinusitis markets will be an invaluable resource for the Company. Bruce's record of commercial success including key roles in the success of products such as Mucinex, Nasalcrom, Opticrom, Tussionex and Intal, will help assure long term product sales growth and continued revenue growth for our Company."

Press Release Contact Information:

David Olund
Sinofresh Healthcare Products
President
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Venice, FL
USA 34285
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